Case 2; Atomic company Essay Example | Topics and Well Written Essays - 750 words

Case 2; Atomic company - Essay Example In the case study there was internal conflict between Ramon Fernandez, VP finance, and the VP of sales Roger Post. â€Å"Conflict occurs when parties disagree over substantive issues or when emotional antagonisms create friction between them† (Schermerhorn, Hunt, Osborn, 2003, pg. 378). The changes in Atomic’s manufacturing methods since its inception in 1946 are not unusual. The textile and apparel industry used to generate thousands of jobs in the United States. This industry has always been a labor intensive industry (Bls, 2011). The spread of the globalization movement created new opportunities for corporations to establish operations in other foreign markets where labor and materials cost are lower. The firm selected China as its optimum location for manufacturing. Today China is the world’s largest exporter of goods (Thompson, 2010). The decision the company made to outsource its manufacturing function was the best alternative for the company. After reading the case study I came to the conclusion that the success of the Tiger Pants line was due to the strategy that Roger Post implemented of giving out clothes to celebrities. When consumer saw the Tiger Pants been used by famous people it gave them an extra incentive to purchase the pants. The strategy was very smart, but I cannot attribute the incredible success of the clothe line to just that factor. A lot of the credit of the clothes line goes to the designer of the pants. I also think that luck played a part in the success of the clothes lines because nobody expected the tremendous growth of Tiger Pants. In the case study the vice president of sales, Roger Post stipulated that it was going to be extremely difficult to generate an estimate of sales for 2003. His sales estimate was between $5 million and $20 million. I believe that the boom of the product was a fad, but due to the brand value the company established sales will be solid. My